How To Spy On The Competition: 5 Innovative Techniques

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Developing a marketing strategy is no easy feat. You have to take into account your customers’ needs and invest a lot of time researching the content they respond to the most.  With more businesses than ever vying for customers, staying a step ahead is essential. 

Fortunately, successful entrepreneurs have found ways of keeping up with what their competitors are up to. From tracking their Instagram content output to how they interact with their clients and engage with them effectively, below, we’ll share some innovative techniques on how to keep up with your competitors by closely watching them, ensuring that it’s your business that comes out on top.

Social Media Can Be a Source of Invaluable Inspiration

By monitoring what kind of content your competition is producing, you can respond accordingly and produce material tailored specifically to capture the attention of the same audience. 

Additionally, this may aid in gaining useful insights into what and when they post or link, in order to set up a competitive advantage. If you want to have a close eye on the competition anonymously, you can use an Instagram Story viewer tool to watch and even save Stories posted by your competitors. Of course, this is only possible if the profile you want to keep tabs on is public.

Google Can be Your Go-to Informant

Setting up Google Alerts is another great way to stay up-to-date with your competitors. With this free tool, you can easily customize searches that will notify you whenever the competing product or services appear in the news, blogs, websites, and other online sources. 

You will be able to quickly assess changes in the market and allow you to adjust your strategy accordingly to stay ahead of the competition. 

All in all, it’s an effective way for businesses to monitor their rivals without having to perform manual searches each day. Get started right away and ensure that you don’t miss out on any opportunities within the industry.

Read Online Reviews

Reviews are extremely popular among consumers. In fact, 99.9% of customers read reviews when shopping for products online. They can provide helpful insight into how a company operates from its customers’ perspective. So, if you want to figure out which areas your competitors have perfected, don’t hesitate to go on Google and look for user-generated reviews.

Remember that reading the company testimonials from their official page can be quite misleading, so always read user-generated content that you can easily find online. 

Check Out Their Website Traffic 

Finding out the website traffic of a specific site can be an essential part of your research process, giving you insight into the content and success of that website. With tools such as SimilarWeb, it’s easier than ever before to get accurate information quickly. 

This information can also help you determine if a website is worth looking into, as high traffic numbers indicate that they are doing something right, and you should likely use them as inspiration. Or it can help you pinpoint whether you should reach out to your competitors in the hope of collaboration on a project.

Keep an Eye on The Prices

Entrepreneurs should also be aware of market prices and track them on a regular basis. This is especially important in highly competitive markets, where even the slightest difference in pricing can have a significant impact on customer acquisition and retention. 

By keeping an eye on how competitors are pricing their products and services, you can gain valuable insight into what actions may help you gain a competitive edge. For instance, if you are selling a similar product as a competitor and they raise prices, offering discounts just as they do will help you bring a lot more customers to your online store or brick-and-mortar store doors.


Staying ahead of the competition requires more than just a keen eye; businesses must also be proactive in seeking out tactics and strategies that will give them an edge. Spying on the competition can provide businesses with vital insights, such as tracking their social media content and setting up Google Alerts to monitor online reviews and website traffic. 

Businesses can further their competitive advantage by keeping an eye on market prices and using this information to adjust their strategies accordingly. With these innovative techniques, businesses can make smart decisions that will help them succeed in even the most competitive markets.

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